*This blog first appeared on E-Sol Media
Did you know the importance of tracking your marketing campaigns? Most people focus on the final results from the campaign, well they would be 50% wrong. Why? Because they are missing out on all the good insights that the report can provide.
Here’s why it is important to track marketing campaigns:
Gain insights from your campaign
When your campaign is being tracked you will gain a substantial amount of insight from the data accumulated. The data provide you with the number of page visits, bounce rate, source, conversions, demographic etc. and even more if you want to go in-depth.
The value of your marketing efforts
Don’t let your marketing efforts go to waste just because you didn’t track your campaign(s). The data collected can be used as the basis of regularly issued reports to prove the success and value of your efforts that can be presented to internal and external parties. It can also establish baseline performance numbers for your company in your specific line of business as well as be used for continuous improvement initiatives. Any strategy or tactic that would be considered for future campaigns would be backed by this and new data.
Refine marketing campaign and content to improve ROI
As you know, in marketing there is no ‘one size fits all’. There will be massive amounts of testing to be done to truly know what works for the company. Even if there is no hard and fast rule, there are checklists to follow to keep improving the campaign. With the analytics from ongoing/previous campaigns it can be used to test and refine the content/tactic, or even the strategy if needed, as this would help improve the ROI.
Therefore, the next question would be, “How do I track my campaigns?”
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